About Me
I'm Kurt. I Built a Business on Google Traffic. Then Watched It Die.

For 30 years I built businesses. One of them I built entirely on SEO and organic Google search. It worked. For years it was predictable, scalable, and required no cold calling, no ad spend, no outreach. Just content, rankings, and traffic that turned into revenue.

Then it stopped working.

Not slowly. Fast. Google AI Overviews started answering the questions my content used to answer. Traffic dropped. Leads dried up. The system I had built and trusted completely was collapsing underneath me — and I was watching it happen in real time with no clear plan for what to do next.

I did what most business owners do. I asked ChatGPT. It gave me 47 things to do. I watched YouTube videos. I felt more overwhelmed. I tried a few things. Some worked. Most didn't. I wasted time and money figuring out what actually mattered.

Eventually I rebuilt. I figured out what the new system looks like — specifically around leads and sales, which is where the real damage happens when the old system breaks down. And I built a way to help other business owners do the same thing faster and with less wasted effort than I went through.

That is what this is.